Author: derekcounihan

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Five Benefits of WordPress Integration

Your website probably uses WordPress for content management like most of the world’s top websites do and it’s blogging system alone is used by over 60 million sites worldwide. What we love about WordPress is the plugin architecture, or the ability to make customized add-ons. Our WordPress plugin creates a seamless link between your website...
publishers magazines

Digital Marketing Myopia and The ‘Magazine Sector’

Do you need a messenger bot? Probably not, well at least not for a few years anyway. You’ve probably already been through the website and app phase, and are still figuring out how to get a return from your digital investment. Digital is a real problem for the magazine sector. And it is the last...
5-star-app

Why are there so many poorly rated Radio Apps on iTunes?

If you have recently looked at reviews for Radio Apps on iTunes you may be surprised to see so many 2* or 3* rated Apps, many of which are owned by significant global brands. You will also read poor reviews with comments like: “Love the station but the App sucks.  Keeps crashing” “It’s just a...

Five Unique Features To Engage And Monetize Your Entire Digital Audience

Digital advertising engagement is not just about the latest type of native or programmatic ad format. Engagement can now for the first time include content delivered in ways that increase interactions between you, your users and brands. Deals, event ticketing and competitions on your app and website are easily created on your dashboard. You can...

An app and web ticketing system to manage events, generate sales and drive engagement!

Radio stations and media publishers are diversifying into event management to monetize their existing audience base. Events have even been described as the third leg of the media transformation stool. Many businesses still use third party ticketing providers, but there are now compelling reasons to use your own system.   Keep your valuable traffic Events...

See how your News Feed can make you money!

Web and App News Feeds are one of the first places where you can stop leaving money on the table and begin monetizing your digital audience. Here are five reasons you need to bring your news feed into the digital age.   Native Ads Native Ads are the most popular ad type at the moment,...

The Million Dollar Radio App

The Harpoon Radio App - with four proven sales channels - was launched in January 2016 after three years of development. The app is available fully branded to your station within twenty four hours. No waiting period; no engaging with app developers; and no technology risk. How can Harpoon deliver a custom designed, scalable and...

5 reasons Radio Stations are not transitioning successfully to mobile apps

Radio Stations are desperately seeking a mobile complement for content distribution, engaging with listeners and creating new sales opportunities. However, the transition from web to mobile carries commercial, financial and technology risks. These risks are exacerbated by a chronic skills deficit in app development and design. Meanwhile, advertisers - local and national - are looking...

RADIO APPS SHOULD BE MORE THAN JUST A PLAYER

Plenty of radio stations are moving into the 21st century with mobile apps for radio and you shouldn’t miss out. We’ve come up with a list of our favourite features available for radio station apps that can make your station stand out from the crowd!   COMPETITIONS AND GIVEAWAYS A fun feature like competitions can really...

Why Your Students Need a University App NOW

Student life can be tough enough with all the studying, deadlines and exams and that’s not even the half of it. So, should we really be wasting time worrying about what events to go to or trying to find the best offer on sausage rolls? Students are often the first to embrace new technology and...